The studio that created the most successful Xbox 360 title is now free. Free, it says, to do as it please, to either “sink or swim”.
According Bungie, “nothing’s holding us back now”.
Pachter said Activision would be the first publisher to introduce a pay to play plan for its games multiplayer, and it seems as if the man was right.
Blur, the car racing game that recently came out, developed by Bizarre, hasn’t been realizing great sales. It’s a new IP, of course, and like most things that are new, it sometimes takes time to garner momentum. Activision, though, is proud of the title, its multiplayer and the team, Bizzare, developing it.
Dave Stohl, Activision’s executive vice president of worldwide studios, loves it too, and that’s probably because it’s not like other racers out there, you know, racers that are basically “car porn”.
If you’ve been following gaming, by now you should know about the debacle that took place between Activision, and the former bosses of the studio it owns, Jason West and Vince Zampella. Since then we’ve seen a cleansing of the studio, with dozens of members leaving to join West and Zampella at Respawn Entertainment, the new studio the two men now run, with much help from EA.
Since then, Activsion has been on the hunt looking for senior development staff to replenish the hurting development team at Infinity Ward, and now the publisher is hoping that the fresh minds they’ve gathered to form the ‘new’ Infinity Ward will bring spanking new ideas to the table and create a “new franchise”.
When news broke that Activision, the publisher who owns the Golden Eye IP would release the next generation installment on the Wii platform as an exclusive title, some industry analysts were frustrated with the decision. Most notable of them being Wedbush Morgan Securities analyst, Michael Pachter, who said the Xbox 360 was the console best suited for the game.
Activsion sees it differently, though, with the company’s Brian Pass acknowledging the Wii as a formidable platform, one which represents a “huge opportunity” for the publishing giant.
Note, I have respect for, and appreciate Microsoft, Sony and Nintendo. That’s why I enjoy all three consoles. But what I’m about to talk about must strike a cord with those who feel it. You know the proverb: ‘who feels it knows it’, or he who’s in the kitchen is the one who feels the heat. And tonight, as a PS3 owner, I’m in the kitchen, feeling not the heat, but instead a sense of abandonment.
Gamers are a demanding crowd. Year after year developers work hard, harder than most other forms of entertainment to bring us what we want. For some reason we the gamers pay no mind to what goes on behind the scenes; all we’re interesting in is everything, and I mean everything being perfect. That’s a tall order considering how much effort, research, brainstorming and the likes that goes into making a great game.
But when last did we pause for a moment and really think about how much we take these developers for granted? And the thing is they never complain. Well I believe there’s a time for everything under the sun; and today I ask you to join me in saluting your favorite development team.
Do it after the read in the comments section but right now, we honor them:
Wasn’t it Beyonce’ who sang “if you like it you should put a ring on it”? Indeed, true words coming the the songstress. If you’re in love with somebody, and it seems like you can spend the rest of your life with them, you should get married. Simple.
But EA’s been looking hard at all ten of Bungie’s fingers and has yet to see a ring on it. For them, the relationship between said studio and Activision is only an engagement.