Advertising. It is indeed key to success. Even when your product is good, you need to make sure that said produce shines to the world, and for EA, there’s no better way to grab your attention than employing some of Sports Illustrated’s hottest gals to guest star in Need For Speed: The Run
You can’t do advertising better than Activision, and yet again the company seems to be ahead of the pack in pushing its latest product. Last year we saw Black Ops advertised at various massive sporting events including the Super Bowl, and it’s also done advertising during NBA finals. Activision’s hot on it.
There’s one big game we know will hit stores shelves this fall, and it’s the next Call of Duty game. There’s another shooter that’s looking to make it big, and according to many, is the better product, and it too will be releasing this fall. So how do you take on the world’s biggest FPS? First, create a great and “superior” product, and then go hard with advertising.
EA’s done the former, and the latter, advertising, will be the biggest march we’ve seen from the publisher.
Nintendo boss Satoru Iwata has come clean about how he feels concerning the marketing of their flagship console dubbed Wii, expressing regret over the matter, saying Nintendo should have done a better job from the start.
A good game on its on hardly sell units, but a good game mixed with some awesome advertising could net developers and publishers alike winsome cash. EA and Crytek had big plans for Crysis 2, with Cevat Yerli mentioning he’d love to see it sell COD-like amounts, and although we don’t know if said fit was accomplished, the advertising style below the break is surely clever.
All the hate for Acitivision circulating gaming circles is “a little bit too strong,” says the publisher’s co-founder Alan Miller. He also admits that the publishing business isn’t as easy as it looks.
How long is LittleBigPlanet 2? I’ll let Kevin Butler answer that questions after the break.
First Oprah, now Ellen, if there’s one thing Microsoft wins at is advertising. Watch the star dance her show away as Microsoft takes Kinect advertising across the U.S., on popular shows, major TV networks and more.
When Microsoft said it would spend half a billion dollars on Kinect advertising, the giant wasn’t kidding. Yesterday, Kinect landed on the Oprah Winfrey Show, and what happened there was really something.
Apparently, giving everyone in the crowed a motion sensing device is enough to send them screaming for joy… crying even.
In fact the place got so wild you’d think everyone of the middle-aged women in there were given brand news cars. Watch it past the jump.
Microsft’s about to turn on the marketing machine for Windows Mobile 7 and Kinect, with both departments receiving $500 million in advertising money.
In the world of advertising, Microsoft is king. King at doing it right and also spending megabucks. For Sony, all that is not even necessary, and when it comes to going head-to-head with the software giant, Peter Dille, senior vice president of marketing at Sony Computer Entertainment America, said his company won’t ever “outspend” MS.
I remember the Modern Warfare 2 advertising days like it was yesterday. The ads were all over the place, from the Super Bowl, to regular TV shows, and online websites. Activsion spent millions spreading the news that Modern Warfare 2 was coming to a store near you.
Well if you thought that was a massive budget, Bobby Kotick wants you to know this: Call of Duty: Black Ops will be getting the “biggest investment” Activsion has ever made.
To make money you must spend money.
There’s a lot to say about the situation of games and advertising, especially when considering where exactly should publishers spend their money. When it comes to TV advertising spots, though, THQ’s core games Vice President Danny Bilson thinks it’s a “waste of money”.
Remember PS2 days? When said console seemingly had all the great games? Of course you can, it is one of the most successful gaming machines ever forged. So why couldn’t we find those great titles on any other platform? The answer’s a no-brainer: they were exclusive to PS2. Those were the days, old days now, as SCEA VP of public relations, Rob Dyer reckoned, these exclusives are disappearing with the wind.
He did however mentioned that advertising would be the wave of the future, with companies advertising vigorously in an effort to win over potential consumers to purchase games on their console instead of the competitors.
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