There’s one big game we know will hit stores shelves this fall, and it’s the next Call of Duty game. There’s another shooter that’s looking to make it big, and according to many, is the better product, and it too will be releasing this fall. So how do you take on the world’s biggest FPS? First, create a great and “superior” product, and then go hard with advertising.
EA’s done the former, and the latter, advertising, will be the biggest march we’ve seen from the publisher.
