Games Thirst – Amazing Life
Advertising. It is indeed key to success. Even when your product is good, you need to make sure that said produce shines to the world, and for EA, there’s no better way to grab your attention than employing some of Sports Illustrated’s hottest gals to guest star in Need For Speed: The Run
Irina Shayk (pictured above) and fellow swimsuit model Chrissy Teigen are best friends in the game and are also rival racers who’ll be competing against Jack, Need For Speed: The Run’s main protagonist.
The ladies won’t be available in the Wii version, however, as the press release states they’ll only come on PS3, 360 and PC, leaving out the former console.
EA will also be creating a “Making of Need For Speed: The Run” DVD that will be included in an upcoming Sports Illustrated subscription deal alongside six months of the magazine and a copy of the racing game. Sports Illustrated will also be advertised on billboards within NFS: The Run.
Per press release:
“There are only a few companies that deliver upon the promise of excitement and innovation with every new product launch and EA stands at the top of that list. This is why it is very exciting that SI Swimsuit will be part of the latest edition of the Need for Speed franchise. I’m sure that the millions Swimsuit fans will be excited to see Irina and Chrissy behind the wheel and millions more will be introduced to franchise in a fun and unexpected way.”
