Sony’s New Slogan: “Only On PlayStation”

Last year, what you would mostly hear coming from Sony executives concerning its PlayStation brand was “It Only Does Everything”, as the company tried hard to highlight the power and prowess of the PS3 as the only machine that can play Blu-ray movies and video games at the same time, amongst other things. That was a great move because they were trying to sell hardware.

But this year, boasting the most impressive first-party lineup the industry’s ever seen, Sony’s changed its focused to promoting software, ushering in a new round of advertising, and yes, a new slogan: “Only On PlayStation”.

Sony senior brand manager Scott McCarthy relayed the news to Industry Gamers, saying that “It Only Does Everything” was a message focused on selling hardware, while “Only On PlayStation” will be more about the software, highlighting such major 2011 PS3 exclusives as Killzone 3, Infamous 2, Twisted Metal, Resistance 3, and Uncharted 3 etc.

For Mc Carthy, this year sees “the strongest lineup we’ve ever had.” A sentiment that’s hard to argue against.

I mean, seriously:

-Ar tonelico Qoga: Knell of Ar Ciel (March, 2011)
-Hyperdimension Neptunia (February, 2011)
-The Ico and Shadow of the Colossus Collection (spring, 2011)
i-nFAMOUS 2 (2011)
-Journey (2011)
-Killzone 3 (February 22, 2011)
-The Last Guardian (Holiday, 2011)
-LittleBigPlanet 2 (January 18, 2011)
-MLB 11 The Show (March 8, 2011)
-MotorStorm Apocalypse (spring, 2011)
-No More Heroes: Heroes’ Paradise (fall, 2011)
-PixelJunk Shooter 2 (2011)
-PlayStation Move Heroes (spring, 2011)
-Ratchet & Clank: All 4 One (fall, 2011)
-Resistance 3 (September 6, 2011)
-SOCOM 4 (2011)
-Sorcery (2011)
-Twisted Metal (2011)
-UNCHARTED 3: Drake’s Deception (November 1, 2011)
-Yakuza 4 (March 15, 2011)