The Walking Dead Sells 8.5 million Episodes


Telltale Games has announced that its lauded title, which won Game of The Year at the VGAs last year, has sold 8.5 million units. That’s a massive sum.

iOS versions of the game accounted for 25 per cent of total sales, Telltale CEO Dan Connors made known, with the average user spending “about $16″. Each episode in the five-part series costs about $4.99.

Said Connors, speaking to the WallStreet Journal:

November and December [2012] were our biggest months. It was the culmination of the product, the game of the year awards, the retail push, and it still has a ton of head room in it. Apple has featured us a bunch of times for each of the episodes, and it’s in Apple’s Hall of Fame (for iPhone and iPad apps).

The first episode was made available as a free download during Christmas, a move Telltale says allowed them to see a “very, very strong conversion rate”, as it brought “more people into the product”.

Connors continued:

This thing is really the best execution of the episodic model. What we’ve done is have this online buzz going from April to November and then have this finale to top it off and have that be the biggest event that propels it into the mass market.

It allowed us to capture all that early adopter audience but also gives us the momentum to build a product that can reach out to the mass. Instead of paying a bunch of money to drive a bunch of installs, we have all this momentum and recognition that comes from all the work we’ve done over the five months leading up to the Christmas launch. Then the finale happens, and bam, it’s picked up by a much wider spread.

The Walking Dead is an excellent game, one Games Thirst user Foxton has been adamant that the entire community try. Maybe it’s your time to give it a shot, what do you say? It’s truly an awesome game.

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Author: Ernice Gilbert View all posts by
Ernice Gilbert here. Founder and Editor-In-Chief of Gamesthirst. Thanks for stopping by, make yourself at home!

7 Comments on "The Walking Dead Sells 8.5 million Episodes"

  1. nick January 8, 2013 at 6:42 am -

    nice to see consumers DO want more than pew pew, big KABOOM!
    now how about we continue this trend, and maybe manufactures will get the hint?
    but that wont happen, you watch there will be plenty more games like this but they will struggle to break 2M units!

  2. nick January 8, 2013 at 6:43 am -

    wonder how many of the 8.5M are off the app store, the first one has been free for quite a while now.
    think the second ones available free too.

  3. foxton January 8, 2013 at 8:37 am -

    the first 2 episodes were free to ps users for about 3 months, (which was typical seen as i bought the season pass and then a week later signed up to ps !)
    He’s right though about the build up releasing the episodes gradually from from April to December and then exploding onto the market with the disc release and it winnning game of the year at the VGA’s excellent maketing strategy thats for sure!
    Makes me wonder that these “delays” between episodes releasing were deliberate to amek the most of the xmas market.
    But yeah truly epic game, i defy anyone not to be moved or warmed to this game, episdoe 1 sets the story line and then episode 2 just grabs you by the balls and sucks you in. Unbelievable story telling by Tell Tale.

  4. Wolf1888 January 9, 2013 at 12:30 am -

    It was indeed a truly amazing game that no doubt deserve the GOTY award. I bought it about a month ago (I wanted all the episodes to be out, I’m the kind of person that’ll get sucked in and play non-stop), and let me tell you that this game does not disappoint. The ending almost made me cry!

  5. foxton January 9, 2013 at 6:55 am -

    I Hear ya wolf, i have to admit the ending got me too. I had to stop and stare for a while and take it all in, then when the credits rolled up and that music kicked in….. just beatuiful, absolutely amazing
    I can understand why you waited for all the episodes to be out before purchasing but the wait and the anticipation for the epsiodes kinda made it better. plus i love the beginning bit on each epsidoe “previously on the walking dead….” ha ha i just love it.

  6. Ernice Gilbert January 9, 2013 at 10:00 am -

    @Foxton and Wolf: You guys are wimps ! lol #kidding :D

  7. foxton January 9, 2013 at 10:32 am -

    Hey Ernice im not ashamed to admit it, check the forums we are not the only ones! Ive said it many times before there are no games out there that gets you emotionally involved and connected to the carachters. It really is story telling at its utter best (IMO before anyone starts shooting me down) if you ever get round to sitting down and putting some time into this Ernice you will realise :)
    The beauty of it too is you can sit round with family, friends, loved ones etc and all play it together, i know loads of people who have sat down with their wife / partner and played it together. Its more like an interactive film than a game. But obvioulsy bare in mind it pretty dam gruesome so needs to be played with adults only really lol

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