Telltale Games has announced that its lauded title, which won Game of The Year at the VGAs last year, has sold 8.5 million units. That’s a massive sum.
iOS versions of the game accounted for 25 per cent of total sales, Telltale CEO Dan Connors made known, with the average user spending “about $16″. Each episode in the five-part series costs about $4.99.
Said Connors, speaking to the WallStreet Journal:
November and December  were our biggest months. It was the culmination of the product, the game of the year awards, the retail push, and it still has a ton of head room in it. Apple has featured us a bunch of times for each of the episodes, and it’s in Apple’s Hall of Fame (for iPhone and iPad apps).
The first episode was made available as a free download during Christmas, a move Telltale says allowed them to see a “very, very strong conversion rate”, as it brought “more people into the product”.
This thing is really the best execution of the episodic model. What we’ve done is have this online buzz going from April to November and then have this finale to top it off and have that be the biggest event that propels it into the mass market.
It allowed us to capture all that early adopter audience but also gives us the momentum to build a product that can reach out to the mass. Instead of paying a bunch of money to drive a bunch of installs, we have all this momentum and recognition that comes from all the work we’ve done over the five months leading up to the Christmas launch. Then the finale happens, and bam, it’s picked up by a much wider spread.
The Walking Dead is an excellent game, one Games Thirst user Foxton has been adamant that the entire community try. Maybe it’s your time to give it a shot, what do you say? It’s truly an awesome game.