Xbox 720, PS4 To Cost $350-$400 At Launch – Analyst

The Next Xbox

Research group Baird Equity reckons that the next consoles from Sony and Microsoft will cost about $350 to $400, as the two firms take into consideration the weak state of the games market, while trying to one-up each other. The firm also believes Sony will launch PS4 one month before Microsoft releases the Xbox 720.

Baird employee Colin Sebastian commented on the research in a note to investors:

Given the fragile state of the console game market, we expect the E3 trade show in June will take on added significance, most likely providing the industry with the first public opportunity to examine next-generation hardware.

Our checks suggest that next-generation console hardware will be largely built from ‘off the shelf’ high-end PC components, along with hybrid physical/digital distribution models, enhanced voice controls and motion sensing (Kinect integration with every Xbox), and broad multi-media capabilities.

Moreover, a PC-based architecture (Intel chips in the case of Xbox) should have a number of advantages over custom-developed silicon: for one, the learning curve for software developers will be shorter than completely new technology. Second, the cost of production and retail price points should be lower than prior console launches

Third, it will be easier to build online services around PC chip architecture, including flexible business models (free-to-play, subscriptions) and multi-media (over the top) content offerings. For Microsoft, this design will also allow for more integration with Windows 8 and Windows Mobile devices.

It is believed that many of Sony’s studios are already forging up launch titles such as Killzone 4 for PS4. Microsoft’s 343 Industries is readying up a Halo game, however it’s not confirmed whether it’ll be made in time for launch. We suspect it won’t. Nonetheless, third-party efforts such as the next Call of Duty and Battlefield 4 will be ready at launch, so both firms should rest easy this holiday season, although it seems as if Sony will have the edge because of its vast amount of first-party studios.

Thanks, GI.

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Author: Ernice Gilbert View all posts by
Ernice Gilbert here. Founder and Editor-In-Chief of Gamesthirst. Thanks for stopping by, make yourself at home!

4 Comments on "Xbox 720, PS4 To Cost $350-$400 At Launch – Analyst"

  1. foxton January 14, 2013 at 7:58 am -

    whats that in £’s?! £250-300?! that sounds a little too good to be true, plus we all know depending on the size of the hard drive the price will vary drastically.

  2. Mezzo January 14, 2013 at 7:36 pm -

    What ‘Foxton’ said, this seems too good to be true. But i hope it actually is true.
    Despite the price tag, i am going to go Next-Gen at the minute i can.

  3. nick January 15, 2013 at 4:00 am -

    so the ps4 is going to be 50-100 dollars more than the ps3, and something that took YEARS to get to that point!
    sure, as hollywood would say ill have what hes having.

  4. benzo January 15, 2013 at 12:05 pm -

    Those price points do seem low,but MS has a money bin to rival Scrooge McDuck and Sony cant afford to come in at too high a price point. So we may see these prices be true.

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