Because DLC and premium gaming services like COD: Elite and Battlefield 3 Premium are “milking customers to death.
After completing its current contracts for traditional boxed products with EA, THQ and Microsoft for games like Crysis 3, Homefront 2 and Ryse, all Crytek games will be free to play, CEO Cevat Yerli revealed to Videogamer.
“As we were developing console games we knew, very clearly, that the future is online and free-to-play,” he said.
“Right now we are in the transitional phase of our company, transitioning from packaged goods games into an entirely free-to-play experience.
What this entails is that our future, all the new games that we’re working on, as well new projects, new platforms and technologies, are designed around free-to-play and online, with the highest quality development.”
Yerli said Crytek will appropriate budgets of $10 million to $30 million to their games as all will be Triple-A titles, and said: “I think this is a new breed of games that has to happen to change the landscape, and be the most user-friendly business model.”
As for current DLC and premium services, Yerli thinks the model is a ripoff.
“If you look at what kind of games are done in the packaged goods market, with DLCs and premium services and whatnot, it’s literally milking the customers to death,” he said.