Sony: No Vita Price Cut

Sony Worldwide Studios chief Shuhei Yoshida has told Eurogamer he believes it’s too early to cut the price of struggling PS Vita.

When asked if it was too early to cut the console’s price, Yoshida replied: “Oh, absolutely.”

He added: “From the value for money standpoint, we think we have a good price for what the system is. And our priority is to achieve the potential through more games and services.

Of course people who are looking to buy are also talking about the price of PS Vita, especially when they have to buy a memory card as well. That’s something we have to spend time to cost reduce and address in the future. But now, our laser focus is to increase the content and to realise the potential of the system.”