Women are scarcely found playing videogames, and Epic Games Epic Games design director Cliff Bleszinski has said in a recent talk on Irrational Games podcast, that Sony missed a big opportunity with Heavy Rain, in that the giant could have marketed the game to, wait for it, women.
Would my wife really get into Heavy Rain? I dunno man. I just don’t know.
“Y’know, you’d see Heavy Rain advertised in PlayStation Magazine and things like that. I’m like, dude why isn’t this in Entertainment Weekly? Why aren’t you marketing this to the right crowd?”
“There were scenes were I was almost literally dropping the controller it was paced so well. If you had that and shipped a disc with all those women’s magazines you’d maybe have sold twice as much.”
I’ll ask my wife about Heavy Rain and if it’s a game she’d play, then I’ll bring you guys the results.
I know she’s addicted to LittleBigPlanet, however.