Friday, January 30, 2015

Cliffy B: Heavy Rain Could Have Been Marketed To Women

Women are scarcely found playing videogames, and Epic Games Epic Games design director Cliff Bleszinski has said in a recent talk on Irrational Games podcast, that Sony missed a big opportunity with Heavy Rain, in that the giant could have marketed the game to, wait for it, women.

Would my wife really get into Heavy Rain? I dunno man. I just don’t know.

“Because women love true crime! I don’t know what it is. I’ve said it before – they love two things in life: queso dip and true crime,” he said in the podcast (via Eurogamer).

“Y’know, you’d see Heavy Rain advertised in PlayStation Magazine and things like that. I’m like, dude why isn’t this in Entertainment Weekly? Why aren’t you marketing this to the right crowd?”

“There were scenes were I was almost literally dropping the controller it was paced so well. If you had that and shipped a disc with all those women’s magazines you’d maybe have sold twice as much.”

I’ll ask my wife about Heavy Rain and if it’s a game she’d play, then I’ll bring you guys the results.

I know she’s addicted to LittleBigPlanet, however.

About Ernice Gilbert

Ernice Gilbert here. Founder and Editor-In-Chief of Gamesthirst. Thanks for stopping by, make yourself at home!
  • nick

    LOL, Entertainment weekly?
    i think heavy rains a game everyone can enjoy, thats if you got the patience to sit there it does take a while to get going.
    but once it does its such a emotional experience, grabs you and does not let go till the end!
    hated the ending though, so cliche and, well farfetched.
    so hard to believe a man would go through all that just to find, well exactly what ethan says………

  • Ernice Gilbert

    My wife said no.