Long gone are the days when the name Sony would make all Nintendo execs faces turn into a boatload of fear. That was then, what’s now, then? No competition; at least no longer Sony and even Microsoft. For Nintendo, Apple’s the main lion in the jungle, especially when considering the astronomical rise of the iPhone and iPod touch.
Posts Tagged ‘Apple’
Since the Dinosaurs era there’s been fierce rivalry between long time competitors, Microsoft and Apple. History has taught us a big lesson about the platform wars and how they’ve evolved during the years. In a recent interview with “All Things Digital”, Steve Jobs, Co-Founder of Apple, discussed his point of view on this so called “Platforms War”.
Yes you can! No, I’m not eluding to politics here, I’m simply playing with your memory. Can you remember when Sony as a company was arrogant? Yes you can! But it was most evident just before and during the launch of the PS3. I mean the things Sony’s executives would say were just mind numbing. Things like, “this generation don’t start until we say so”, and the belief that the PS3 would blow past the Xbox 360 once it was launched, even at its former high price.
Well they’ve surely learned their lessons haven’t they? And now, Sony Australia’s boss, Michael Ephraim has revealed that Apple is the company that’s become “arrogant”.
Rewind your mind a few years into the past and what you’ll find is a gaming market dominated mainly by three companies, Sony, Nintendo and Microsoft. Mobile phone games were invisible in terms of market share, they hardly made a dent. But a revolution happened with the iPhone where people started purchasing all sorts of games for their device and because of it, Apple’s share has increased fives times over in just one year. Even beating out the PSP.
If you pay the slightest bit of attention to new technology then you are probably aware of the launch of the MAC iPad yesterday. Early impressions have left some gasping with excitement and others just saying its an over-sized iTouch. Whichever camp you are in doesn’t matter, because the implications for the advancement of mobile gaming and media are profound.
The iPad was announced a few moments ago and if one thing’s clear is the fact that Apple plans to move full throttle in the gaming industry with its new gadget.
EA has been really excited about the new tech way before its unveiling and now we see screens of at least one of the publisher’s games running on the device, plus Nova and MLB.com.