Apple Set to Release New Console, Will Rely Solely On Third Parties For Software Says Pachter

Posted by: Ernice Gilbert February 28, 2010 in Apple 12 Comments

There’s been a lot of speculation concerning Apple and what some believe will be it’s inevitable entrance into the gaming industry. But still many analysts have doubts, arguing that the company already has three gaming devices: the iPhone, iPod Touch and now the iPad.

But there’s one analyst who believes that Steve Jobs and the gang will make a full play, introducing a standalone console, adding one more machine to compete with Microsoft, Sony and Nintendo’s systems.

“I think Apple’s going to be a serious gaming company,” the Wedbush Morgan Securities analyst, Michael Pachter said on the latest episode of his show. “The difference between Apple and Nintendo, Sony, Microsoft is, Apple is not known for internal software development. So I don’t think you’re going to get an Apple Games Group like you have Microsoft Games Studios making games – you’re certainly never going to approach the quality of games you get out of Nintendo.”

He added: “So Apple’s going to be solely dependent on third parties to support their console in the future.”

Apple will introduce a console because according to Pachter, the success of the iPod touch has basically proven to them that in the gaming industry, software sells hardware, and so they’ll continue to promote and encourage software development to sell hardware, which, according to Pachter is what they care about.

Want to know something exciting? Come here!

About Ernice Gilbert

Ernice Gilbert here. Founder and Editor-In-Chief of Gamesthirst. Thanks for stopping by, make yourself at home!

newyearnewrule

The added competition would be great. And if the go ahead and open first party studios, surely new IPs would emerge, bringing even more exciting content to the industry.

I say it’s a plus!
Eggy

i think the same
Edgar78

I’ve always suspected Pachter was a bit of an idiot, but this just proves it. Apple will never jump into the console market. The business practices in the console market are completely contrary to Apple’s philosophy. Apple makes premium products and charges a premium price for them. In other words Apple doesn’t enter markets unless they can get a large margin off of the sales of their hardware. Console manufactuers either sell their consoles at a very low margin or even a loss, hoping to make money on the resulting software sales. With Apple’s success with the ipod touch you really have to ask yourself: why would Apple make a dedicated console? They’re killing it by selling a general purpose computing device that also supports games. If they come out with a dedicated video game device they’re going to have to play by the rules of the video game industry, and I don’t think Apple will ever accept those kinds of margins.
VR-4nic

More competition will always be a good thing for the consumer but, I really don’t see much benefit for me if Apple doesn’t have some exclusive titles backing its system. I mean whats really the point if its all third party titles I can get on a PS3 or X-Box? Nintendo is on top right now because of its waggle exclusives and now you see Sony and M$ both jumping on that band wagon. If Apple want my $ they will need some exclusives! Sony Uncharted, M$ Halo, Nintendo Mario, Apple….?
http://coffeewithgames.blogspot.com/ coffeewithgames

Pachter never said the words as the title suggests. Watch the video.
newyearnewrule

Well I’ve looked at the vid, and the title gets it right. Note, it didn’t say Apple would release a console tomorrow, but that they’re set (planning to release one) which michael pachter suggest will be sustained only by third party devs.

He added: â€œSo Appleâ€™s going to be solely dependent on third parties to support their console in the future.â€

Pachter appears to believe that Apple will release console….. A dedicated one.
jdiggitty

Not sure what to think of this. On the one hand, I can see Apple having a premium gaming tab in iTunes, maybe trying to cut into STEAM dollars.

On the other hand, 1st party games seem to be what sell consoles. Why would someone pick up the Apple version of a 3rd party game rather than the 360 or PS3?

I’ve watched a lot of the presentations at DICE, and it seems to me the 3rd party devs would NOT be pleased with adding a third SKU to their production. Hell, they’re getting killed by the Wii already!
nick

now thats a recipe for disaster!
its all well and good to have some 3rd party titles in your lineup but to rely on them is just stupid!
look at whats happening to M$ they are getting slaughtered by sonys exclusives, not only in the graphics department but in the quality and quantity department.

we are only 2 months into the year and already sony has released more exclusives than M$, said exclusives are far superior and they also have more lined up for the rest of the year.
there is only 1 360 exclusive i want and that is crackdown 2.
loved the first, but there is absolutely no way in hell im spending 500 bucks just so i can play 1 game.
jdiggitty

Hold on. This is the same guy that said Borderlands was going to be a certain failure!
JASONSPAZ

Maybey APPLE will make a console dependant on third party support. PC and console third party that is.
Imagine if apple makes a gaming console with full mouse and keyboard support to play PC games and all the third party console games! WOW!
Rumuwi

NO BAD! we dont need another damn video game console we got enough ALREADY! and having nothing but third-party is just plain stupid and wrong and a recipe for failure!
http://thingsuwant.co.uk xtremexx

are you serious? patcher just says stuff, it doesnt mean its going to happen