In a rather surprising turn of events, Sony is now suing the man who was once the face of PlayStation, Kevin Butler, whose real name is Jerry Lambert.
The suit, which also includes Bridgestone, was filed on September 11th (spotted by gumby_trucker @ NeoGAF) following an appearance by Lambert in an ad for Bridgestone where he’s seen playing a competitor’s product, the Nintendo Wii.
The suspect ad was later edited to remove Lambert entirely from it, a move that could be explained by the suit filed by Sony against both Bridgestone and Wildcat Creek, a company registered in 2007 by, wait for it… Jerry Lambert, who according to California Secretary of State data is also its president.
Sony is suing both companies over trademark infringement, we believe for the use of Lambert in another commercial that includes a competitor’s console. It would be foolish on Sony’s part if its contract with Lambert didn’t include some kind of language prohibiting him for doing what he did.
What are your thoughts on this?
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Well, if there really was a clause in their contract, it’s understandable. Otherwise, foolish move. Can’t remember Sony suing in the near past though, so this has to have some ground.
If it was in the contract, he made a booboo, I know it’s the principal of his actions, but come on Sony, the Wii is pretty much dead. They have to give them away and Kevin is just doing charity work at this point. Help him give a wii a home.