When it comes to taking risks, Sony’s number one. That’s especially true in the games business, as not many other firms would dare to introduce new IPs at the end of a console cycle. Sony introduced not one, but two new intellectual properties in less than a year: The Last Of Us and Beyond: Two Souls, and the firm’s open up about its strategy.
“It is absolutely critical [to create new ideas],” PlayStation CEO Andrew House told MCV.
“We’ve always felt that the strength of our platform has been a kind of symbiotic relationship between the platform being created and strengthened by new experiences. And then that reinforcing the strength and one hopes the longevity of the platform overall.
I’ve heard conventional wisdom in the industry that says – and it is kind of like an American presidency – that the first two years in a lifecycle is the only chance to innovate with a new audience.
We take a different view. It is part of the role of a platform holder to have the confidence and to make the investment where necessary to show that six years into a lifecycle, there is a significant audience that is going to actively peruse new IP. And the onus on that is to deliver on those expectations.”
Both Beyond: Two Souls and The Last Of Us are expected to see releases exclusively on PS3.