Activision, Infinity Ward, EA, West And Zampella Star In Project Ice Breaker

mw3icebreakernew

The case we’ve all been waiting for is set for the first court hearing on May 29th, after a 30-day extension, asked for by Activision was denied. But before that case starts, you need to hear about “Project Ice Breaker”, an operation helmed by Activision to dig up dirt on former Infinity Ward bosses, and Modern Warfare creators Jason West and Vince Zampella, including accessing their work email, computer, and phones. It commenced just months before the launch of Call of Duty: Modern Warfare 2.

Here’s the full story, as if taken directly from an espionage movie:

Project Icebreaker reportedly arose in 2009 over strained relations between Activision and Infinity Ward. While executive memos suggest Project Icebreaker did, at times, involve improving relations between the two companies, there were contingency plans in motion if and when it didn’t work out.

The details that follow were pulled from a filing made by counsel for West and Zampella on April 23. The filing focuses on Activision director of IT Thomas Fenady’s deposition, and was filed in response to an Activision motion to dismiss parts of his testimony. Activision motion hopes to dismiss Fenady’s testimony under attorney-client privilege. West and Zampella’s lawyers argue Fenady’s testimony outlines Activision’s attempts to remove West and Zampella from the company prior to the 2010 incident.

Thomas Fenady was director of IT at Activision. He left in December 2009, and now works at Warner Bros. Fenady testified that in the summer of 2009, then Activision chief legal officer (now chief public policy officer) George Rose instructed him to “dig up dirt on Jason and Vince” because “we just want to get rid of them.” Rose said the decision came from Activision CEO Bobby Kotick.

Fenady claims Rose asked him to gain access to West and Zampella’s email, voicemail and computer, and “don’t get caught doing it.” Whatever happened in the course of seeking out this information: “Bobby will take care of you. … Don’t worry about repercussions.” Rose denied he asked Fenady to specifically “dig up dirt” in his deposition with Activision, though he did discuss Project Icebreaker’s existence and instructing Fenady to find information.

In Fenady’s deposition, Activision counsel asked the following:

Activision: So as I understand it, the investigation in your mind included seeing whether you could get access to Mr. Jason and Mr. Vince’s work computers; correct?
Fenady: Yes.

Activision: It included determining whether you could get access to their work email; correct?
Fenady: Correct.

Activision: It included determining whether you could get access to their work voicemail?
Fenady: Correct.

Activision: It did not include getting access to any personal computer or personal telephone; correct?
Fenady: Correct.

Activision: What I wanted to know is, did I get it all?
Fenady: The only thing I would include is, it involved engaging third parties in order to do to. That was all part of — the objective was the same.

Activision: Which was to gain access –
Fenady: To their work systems, yes.

Besides his deposition, West and Zampella’s counsel pointed to a Facebook message between Fenady and Infinity Ward online operations manager Robert Dye, where Fenady mentioned being asked to uncover information about West and Zampella for Activision. Fenady confirmed the message existed.

“Plaintiffs learned about Fenady from a Facebook conversation Fenady had with Robert Dye, an Activision employee. Fenady told Dye that “atvi [Activision] asked me to dig up dirt on [Jason and Vince] about 6 months prior to COD release. looking for excuses to dump them…”

As noted, Rose disputed Fenady’s directive was to “dig up dirt.” Rose explained his position during his deposition:

Activision: Mr. Rose, I just have a couple of questions for you. First, you testified earlier today about discussions you had with Mr. Fenady. I have a specific question for you. Did you ever ask Mr. Fenady to dig up dirt on Jason and Vince?
Rose. No. Absolutely not.

Activision: So am I correct to understand that as part of Project Icebreaker, you asked the Activision IT department to enable you to monitor the email traffic of Infinity Ward, including Mr. West and Mr. Zampella?
Rose: Correct.

Activision: And you told me that one of the things you asked Mr. Fenady to do was to enable you to monitor the emails of Mr. West and Mr. Zampella and other people at Infinity Ward as part of Project Icebreaker. Were those efforts successful?
Rose: No.

Activision: Did you ask Mr. Fenady or other people at information technology at Activision to do anything else as part of Project Icebreaker?
Rose: As part of the Project Icebreaker, once it proved to be impossible to do what I just said, no.

To try and accomplish this task, Fenady reached outside parties. He reportedly contacted Microsoft to help crack West and Zampella’s passwords, but Microsoft refused to comply without a court order. Third-party security specialist InGuardians was contacted, too, but the vendor “didn’t feel comfortable” with the “legal hurdles.”

There was also discussion about obtaining private access to Infinity Ward’s space in order to image the contents of West and Zampella’s computers by staging a fake fumigation or mock fire drill at the studio.

“I only know it was discussed,” said Farday in his deposition. “I don’t think it was acted upon.”

The concept of Activision investigating West and Zampella is not new. While reporting for G4 when the original news broke, I’d obtained an internal Activision memo asking internal studios to seek evidence about the following:

“Documents regarding past, current or future IW projects, including but not limited to any and all businesses analyses of future projects (e.g. Modern Warfare 3)”
“Documents regarding any potential ‘spin out’ of IW, including but not limited to any communications with IW employees, West or Zampella regarding forming a new studio independent of Activision”
“Documents regarding West and Zampella’s communications with Activision’s competitors, including but not limited to Electronic Arts”

Not long after the breakup, West and Zampella inked a publishing deal with Electronic Arts with their new studio, Respawn Entertainment.

This is what we’re in for, friends. Get ready for fireworks come May 29th if stories like project Ice Breaker is what we’ll be hearing about. Popcorn, anyone?

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Author: Ernice Gilbert View all posts by
Ernice Gilbert here. Founder and Editor-In-Chief of Gamesthirst. Thanks for stopping by, make yourself at home!

3 Comments on "Activision, Infinity Ward, EA, West And Zampella Star In Project Ice Breaker"

  1. nick May 17, 2012 at 6:22 am -

    just goes to show theres always 2 sides to every coin.
    its quite obvious antivision wanted them out.
    only question is who started first?
    did vince and co start talks with EA before their royalties were due for MW2, or afterwards?
    looks like beforehand, so as far as im concerned, if thats true obviously, their the ones at fault here!
    if there consorting with EA looking to go elsewhere while still under contract, than antivision has every right to try get evidence against them, track their emails, hold royalties and such.
    cant wait to watch how this turns out though!
    you bring the popcorn ill bring the slurpies.

  2. Ernice Gilbert May 17, 2012 at 6:33 am -

    It’s what I’ve been saying all along. Zampella and West were consulting with EA way before they got fired. They were also always disrespectful to Treyarch. Never liked their attitudes. The truth will come out.

  3. nick May 17, 2012 at 11:06 am -

    yea its really not looking good on them at the moment.
    im really starting to believe if this does end up going to court, and they dont settle, there going to find themselves in allot of hot water!

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