Sony’s been riding a wave of success like we haven’t seen since the PS2 days — and this one seems to be even greater, with “millions” of preorders for the console, and demand that’s hard to keep up with, yet Sony Computer Entertainment CEO and President Jack Tretton, has told Fox News that they’re holding back some stock for launch, as they’ll want gamers who brave the elements on November 15th to find a PS4 in any major store they visit — be it Walmart, Target, Toys R Us, etc.
“We want to make sure that consumers have an opportunity to buy one on November 15 and through the holidays,” Tretton said, “so we’re holding back some inventory to make sure that people have an opportunity to buy one that come in on launch day.”
“But we can pre-sell every unit we can manufacture and the good news, production yields have been phenomenal, so this will be by a magnitude of a lot the biggest launch we’ve ever had.”
Good news. Let’s hope that everyone who wants a PS4 this holiday season is able to find the hotly anticipated machine.