Taking gamers beyond their TVs and PCs by offering a mobile Call of Duty experience that’s just as immersive, just as enthralling.
That’s what Activision Blizzard’s Jon Estanislao said at DMW Games in Los Angeles, admitting that the size of the company has gotten in the way of mobile capitalization, but also said that steps are being taken to rectify the situation.
We’re definitely looking to reach out to our core audience and engage them beyond their TV or PC and then give them new experiences around Call of Duty that are unique for that device.
Going forward for us, how do we really take that Call of Duty experience, what is the essence of it? These kinds of grandiose, immerse experiences–how do we move that to mobile or tablet? From a development perspective, we’re investing a lot more in understanding how to marry that together with how customers expect to play on those devices.
Sometimes it takes a bit longer for large companies like ourselves because our DNA isn’t necessarily that flexible. But I think we’re at that stage, we have dedicated internal studios to work on it, and folks from outside the industry that we’re bringing in.
Call of Duty has never been treated fairly on portable machines, with poor versions like the PS Vita, iOS and Android titles not doing justice to the series. A true, well-crafted Call of Duty mobile experience could go a long way. Here’s to hoping Activision can truly make it happen.