President of EA Labels Frank Gibeau has made known that they’re working on three to five new IPs for next generation consoles, citing the success of new IPs within the first 24months of a new cycle. Gibeau went on to warn developers about releasing games at the end of a console generation as said games stand the risk of failing.
“The time to launch an IP is at the front-end of the hardware cycle, and if you look historically the majority of new IPs are introduced within the first 24 months of each cycle of hardware platforms,” Gibeau told GI.biz.
“Right now, we’re working on three to five new IPs for the next gen, and in this cycle we’ve been directing our innovation into existing franchises,” he added.
Gibeau went on to say that “as much as there’s a desire for new IP, the market doesn’t reward new IP this late in the cycle. They end up doing okay, but not really breaking through.”
As for where the industry stands, Gibeau said the rise in other ways to play games, including on Smartphones, and the rise of DLC and the free-to-play model has caused chaos, but when next gen comes about, it’ll be a new age of gaming: “From this chaos, you’re going to get a new order,” he reckoned, “a new approach, that’s going to be a very vibrant time for games.. Yes, there’s chaos right now, but a golden age is coming.”