Saturday, January 31, 2015
EA Working On “3-5″ New Games For Next Gen, Warns About Releasing New IPs This Late

EA Working On “3-5″ New Games For Next Gen, Warns About Releasing New IPs This Late

President of EA Labels Frank Gibeau has made known that they’re working on three to five new IPs for next generation consoles, citing the success of new IPs within the first 24months of a new cycle. Gibeau went on to warn developers about releasing games at the end of a console generation as said games stand the risk of failing.

“The time to launch an IP is at the front-end of the hardware cycle, and if you look historically the majority of new IPs are introduced within the first 24 months of each cycle of hardware platforms,” Gibeau told

“Right now, we’re working on three to five new IPs for the next gen, and in this cycle we’ve been directing our innovation into existing franchises,” he added.

Gibeau went on to say that “as much as there’s a desire for new IP, the market doesn’t reward new IP this late in the cycle. They end up doing okay, but not really breaking through.”

As for where the industry stands, Gibeau said the rise in other ways to play games, including on Smartphones, and the rise of DLC and the free-to-play model has caused chaos, but when next gen comes about, it’ll be a new age of gaming: “From this chaos, you’re going to get a new order,” he reckoned, “a new approach, that’s going to be a very vibrant time for games.. Yes, there’s chaos right now, but a golden age is coming.”

About Ernice Gilbert

Ernice Gilbert here. Founder and Editor-In-Chief of Gamesthirst. Thanks for stopping by, make yourself at home!
  • Ghost250

    EA are stupid. releasing a new IP near the end of a generation is perfect because the install base is already there. would you rather sell your game across the xbox 360 and PS3’s combined 120 million install base or the few million that will buy next consoles at launch.

  • Ernice Gilbert

    I agree, Ghost. 120 million base members getting a chance to hear about my game, compared to about 20 million for next gen – it’s a simple decision.

  • nick

    next gen is where people look for new IPs, but that does not mean that cannot be changed.
    theres allot of new IPs set to release next year so it will be really interesting to see how well they do!
    theres no reason why it cant be changed so they will sell well all the time over just early in a generation.
    people need to become allot more interested and willing to take risks as well.
    one hurdle new IPs will always face simply because theres no previous game to base anything on so you have no idea what to expect.
    just once in a while you have to throw everything up in the wind, and just try it.