Kotaku asks one of Sony’s top executives the simple, but well-timed question, being that we’re at the end of another console generation in which Sony now sits in, well, last place. The question is relevant because Sony was first the prior two generations, so it’s interesting to know what’s the firm’s take on the whole ordeal.
The question was asked to John Koller, Sony’s head of marketing, and his answers were indeed candid:
“It’s a lot of factors,” said Koller. “We’ve been pleased with overall sales. And also very pleased with just how well then consumers who have purchased PS3s have attached and buy software. We have a very profitable consumer. If you’re a retailer or anyone else that sells PS3s, you’re more than pleased with the PS3’s performance. We’ve been very pleased.
I think when you look at what the PS3 offers, it’s extremely powerful and it’s one that core gamers really gravitate to. And that’s something that’s been really gratifying to us in many ways. If you look at games that are coming, like the Last of Us, those are experiences you don’t get on other platforms. From an experience standpoint, I think there’s really only one place to be right now and that’s the PS3.
Why we’re in third… you know, there’s a lot of things that happen in the market that cause sales to occur. I think we’ve been very staunch in our belief that there’s a certain value behind the PS3 and there’s certain kinds of games for the PS3 that have stood behind that. There’s no secret that we opened behind a high price point. [Editor's note: $500-$600 for two different models in 2006; compared to $300-$400 for the rival Xbox 360 which launched a year earlier and $250 for the 2006-launching Wii]. And certainly others got a relatively nice head start on us because of that. That’s certainly been part of it.
But we absolutely have no regrets. This has been a very good cycle for us, and I think if you ask any publisher they’d say the same thing. It’s been good, and we think it does portend good things for the future for PlayStation.”
It’s no secret that games are in development for PS4, but will Sony release the console alongside Xbox 720 holiday season 2013, or will the firm make the mistake of allowing MS to go first again? I believe it’s the former, but we’ll have to wait and see.