The God of War devs convinced Sony that a share button on DualShock 4 would make all the difference in the world.
It was Sony’s president of Worldwide Studios Shuhei Yoshida who revealed the news to Edge that Sony Santa Monica creative director Nathan Gary came up with the brilliant idea.
After the core hardware, the CPU and GPU, had been decided the project shifted to designing and discussing what should be the user experience of people who be playing games on PS4. So we formed the cross-functional groups of people from SCEI hardware group and Worldwide Studios and Sony network services teams to meet every month, almost. And Mark [Cerny] was heavily involved and leading some discussions. And the idea of sharing and seamless integration with social networks, that was heavily discussed.
I think it was [creative director] Nathan Gary in Santa Monica studios who suggested it: how about adding a dedicated button on the controller so that everybody can just press that button to share? He was helping out the external development, heavily involved in helping the development of Journey and Unfinished Swan at Santa Monica Studios.
So Nathan put together a Powerpoint and pitched in this Share button idea. And we all went, that’s a brilliant idea! So it was a pretty quick decision after he suggested it and I’m sure he’s pretty proud of his contribution. That was after many months of discussion of how people should be using the PS4 system and sharing was one of the central experiences we wanted to include in the system’s development.
Sony’s PS4 approach has been a night and day difference compared to PS3. Back in 04-06, first-party developers are no say in the development of PS3…
Change is a good thing, competition is even better.