Monday, June 3, 2013
No Wii U Price Cut, Not Anytime Soon

No Wii U Price Cut, Not Anytime Soon

Posted by: Ernice Gilbert January 31, 2013 in News, Nintendo, Wii U 1 Comment

Nintendo has echoed a stance it’s held since launching its latest console, the Wii U, as company president Satoru Iwata told investors last night that there were no plans to slash the price of the new console.

Speaking to investors, Iwata said:

With Wii U, we have taken a rather resolute stance in pricing it below its manufacturing cost, so we are not planning to perform a markdown. I would like to make this point absolutely clear.

We are putting our lessons from Nintendo 3DS to good use, as I have already publicly stated. However, given that it has now become clear that we have not yet fully communicated the value of our product, we will try to do so before the software line-up is enhanced and at the same time work to enrich the software line-up which could make consumers understand the appeal of Wii U.

Yesterday Nintendo revealed that it had sold 3.06 million Wii Us, and cut its forecast from 5 million to 4 million for the year ending March 31st, 2013.

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About Ernice Gilbert

Ernice Gilbert here. Founder and Editor-In-Chief of Gamesthirst. Thanks for stopping by, make yourself at home!
  • nick

    people dont understand the appeal of the system, because there is NO appeal!
    theres basically NOTHING available for the system that makes it worth its price point!
    not to mention theres basically nothing that id does that no one else can do.
    im happy with it just because i only bought the system for ninty first party titles, but for allot of people that is not going to be enough.
    ninty seriously need to drop the price, and get allot more third party support, otherwise there really going to struggle to keep this sinking ship afloat!
    gotta love it how iwata has uttered, how many times, “we hope you will say that is certainly unique”.
    how many times has he said that?
    that is exactly the problem with ninty, they know what people want, but they dont DO it!
    what makes the wiiu unique?
    the second pad?
    sorry the ps3 offers that with the vita, and the 360 offers that with smartglass.
    problem with ninty is there bringing out systems too late.
    if the wiiu was released in 2011, before vita and before smartglass than it may of done better.
    but now, well, sorry iwata but there is nothing that makes the wiiu unique!
    you know what people want, so why dont you do it?
    uniqueness is what sells systems, so where is it?

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