Monday, May 13, 2013

PS3 Exclusives Are Disrupting Multiplatform Game Sales

2011: The year of the PS3 exclusives. That’s what Sony would like you to believe and although I never trust what a massive cooperation has to say, the proof, this time, is in the pudding.

I’ve noticed a trend this year that I believe is also weighing on the minds of third-party publishers. Looking at different sources, from amazon to VGChartz and other online retailers, and even Chart Track from UK, I’ve noticed that the latest multiplatoform games like Crysis 2 and Homefront have almost double the amount of sales on Xbox 360 compared PS3. And while some would like to rage the “PS3 owners don’t buy games” argument, I don’t think that’s the case at all.

The console’s home to some of bestselling titles this generation, and it’s not an exclusive, but a multiplatform game that’s sold the most: Activision’s Call of Duty: Black Ops, selling past 10 million units. That knowledge also kills the notion that shooters don’t sell on PS3.

So with the truths we’ve already established, I do think the occurrence is happening because this year is a unique and momentous one for Sony and its first-party developers. We’ve already had LittleBigPlanet 2, MLB11: The Show, PlayStation Move Heroes, and the biggest yet: Killzone 3.

Bulletstorm was supposed to sell a decent amount of copies, but the game’s essentially flopped in that department because Epic Games and People Can Fly saw it fit to release the stray away shooter the same day as Killzone 3. Now if I’m a PS3 owner who’s known the Killzone franchise for some time, which game do you think I’d purchase? Yeah. Well that happened and the new IP barely sold anything on Sony’s console.

But that happened because of bad marketing, so what about Homefront and Crysis 2? Here’s the trouble – both titles are shooters, and Killzone 3 came out late February. PS3 owners who purchased the game are most likely the same ones who’d support Homefront and Crysis 2, but most of them are still enthralled in Killzone 3 and coming soon will be games like inFamous 2, another PS3 exclusive, Resistance 3, Uncharted 3, The Last Guardian and many more. Gamers have only so much cash to spend, and I’d like to think they’re a pretty frugal bunch also.

So bar the very popular, well known and established franchises that’s supposed to be release this year, many others will see their sales disrupted on PS3 because of first-party offerings. Even blockbusters are threatened on Sony’s console this year; and I’m not sure that’s a good thing.

About Ernice Gilbert

Ernice Gilbert here. Founder and Editor-In-Chief of Gamesthirst. Thanks for stopping by, make yourself at home!
  • nick

    one would think ps3 owners dont buy games, i mean one of the best games ever released uncharted 2 has failed to bring in sales any other half asked exclusive on other platforms would do fine in!
    bar GT5 no ps3 exclusive has sold as well as it should have, and thats down to sonys marketing!
    every time a new ninty exclusive releases the world is decorated with it!
    sides of buses, buss stops, billboards, game shop windows, leaflets, magazine advertising, newspaper advertising, TV advertising.
    M$ does even better!
    sony though?
    you would not even know they have released a system!
    when M$ released kinect it was on the freaking news!
    electronics NEVER get on the news, i felt like i had to rush to the optometrist when i saw kinect was on the 6PM news!
    seeing electronics on the news is unheard of, id be like waking up and having scooby doo serve you breakfast!
    there was heaps of stations set up at every shopping center in the country to try it out!
    basically speaking you had to be blind and deaf to not know about the kinect!
    move on the other hand………
    no advertisement, no demo stations, no news appearances, no nothing!
    hell, merrylands stockland mall just reopened its 2nd stage on friday, and what was on display?
    thats right, kinect!
    i wonder if sony even has a marketing team, if they do what in the hell are they getting paid for!?
    can i get a job where i get paid to do nothing?

  • Ernice Gilbert

    I have to agree with the marketing point. Although they’ve done better, I don’t think Kevin Butler is enough.

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