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Dante’s New Look Was Created On Purpose To Get More “Visibility”

by Ernice Gilbert on October 21st, 2010, under Capcom, News, Ninja Theory

What do you do when a popular franchise, one that’s made you millions, is apparently losing its appeal? Do something so drastic that longtime fans and newcomers alike will take notice.

That’s exactly what Capcom wanted to capture with the Devil May Cry reboot being helmed by Ninja Theory.

This is according to Capcom executive Christian Svensson, who spoke to IGN UK recently, pointing out that although they knew the consequences of such a drastic move, one that could cause massive fan backlash, not only was it expected, getting a high level of feedback, negative as it might have been was part of the plan.

Imagine that.

To be fair, I think some of the strategy here was to create that discussion and dialogue, and I think it drastically raises the visibility of the title versus if we had just done another Dante.”

Svensson continued, pointing out that the changes came directly from the top, telling the lower level people go “completely different” with Dante.

“The original concepts that came back for Dante were actually extremely close to the Dante everyone knows and loves,” Svensson explained. “The feedback that came back from [Keiji] Inafune and [Hideaki] Itsuno was, ‘No guys, this needs to be completely different, we need you to go much further and be much more creative.”

Devil May Cry is being developed by Ninja Theory for PS3 and Xbox 360. Inafune is head of production at Capcom while Itsuno is the director of the Devil May Cry series.

No release date for the game’s been set.


  1. Thu, 21st Oct 2010 at 1:17 pm

    so a half human/half demon in a long red trench coat, with white hair, using a gigantic sword killing demons. doesn’t make the game visible. capcom you suck

  2. Thu, 21st Oct 2010 at 1:28 pm

    LOL.. What’s up, Ghost? Great comments as usual.

  3. Thu, 21st Oct 2010 at 9:04 pm

    it is bad enough that they changed his look, but did they have to make him look so emo.

  4. Thu, 21st Oct 2010 at 9:32 pm

    LOL! you provided me with my daily laugh!

  5. Fri, 22nd Oct 2010 at 2:38 am

    ive gotten over the radical makeover, its a prequel so there trying to show how teenage dante grew up to the dante we now know and love.
    so i guess it was kinda justified, i just hope the combat were use to makes a return.

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