What do you do when a popular franchise, one that’s made you millions, is apparently losing its appeal? Do something so drastic that longtime fans and newcomers alike will take notice.
That’s exactly what Capcom wanted to capture with the Devil May Cry reboot being helmed by Ninja Theory.
This is according to Capcom executive Christian Svensson, who spoke to IGN UK recently, pointing out that although they knew the consequences of such a drastic move, one that could cause massive fan backlash, not only was it expected, getting a high level of feedback, negative as it might have been was part of the plan.
“To be fair, I think some of the strategy here was to create that discussion and dialogue, and I think it drastically raises the visibility of the title versus if we had just done another Dante.”
Svensson continued, pointing out that the changes came directly from the top, telling the lower level people go “completely different” with Dante.
“The original concepts that came back for Dante were actually extremely close to the Dante everyone knows and loves,” Svensson explained. “The feedback that came back from [Keiji] Inafune and [Hideaki] Itsuno was, ‘No guys, this needs to be completely different, we need you to go much further and be much more creative.”
Devil May Cry is being developed by Ninja Theory for PS3 and Xbox 360. Inafune is head of production at Capcom while Itsuno is the director of the Devil May Cry series.
No release date for the game’s been set.