Inside Sony Japan, where most massive company decisions are made, the mood must have been joyful when it was time to release PS3: “Guys we have no competition!” PlayStation father Ken Kutaragi must have proclaimed. “PS2 is the most successful console ever made, and with over 130 million (at the time) sold, the PS3 will have even more success!” I imagine he didn’t stop there either, with his confidence beaming, and Sony wanting to once again put out the most compelling machine they’d ever forged, all sorts of technology must have been considered, and although price would’ve definitely be an issue, Sony wasn’t afraid.
“They’ll buy it!” I could hear Hirai siding with Kutaragi, “it’s PlayStation, damn it! Look at how many PS2s were sold!” Things were getting a bit touchy though, price range had shot up from $399 to now $599 and some execs were perturbed. “Are we showing too much confidence in our userbase?” Another thought to himself, yet he failed to utter the thing, since the two big dogs in the room held all the say. So Blu-Ray was implemented, OtherOS, Cell Technology – and the final product was a massive technological accomplishment, but one that came with a great price.