Halo 4 will be released this Christmas and according to Microsoft, when it comes to platform exclusives, the franchise is at the top of the bunch, and that “nothing is bigger than Halo.”
That’s what global marketing director for Xbox Steve Beinner told MCV, adding that the decision to bring back Master Chief into the game “is huge”.
“Honestly, there’s not many franchises that have done what Halo has. There’s not many that have broken through and sold that much. You named two of them, GTA and Call of Duty. But if you look at platform exclusives, nothing is bigger than Halo,” he said.
The game’s Producer Kiki Wolfkill chimed in, saying inclusion of Master Chief is “a strong focal point to the fourth installment of the series.”
“Halo has missed Master Chief a little bit,” he said. “And that’s not to take anything away from the games that were off the main line. But we’ve built so much equity in Chief and really such a strong icon in Chief, that I do think people missed a little bit not being able to see what he was doing next.”
So step aside, Uncharted, Gears of War, Metal Gear Solid, Super Mario – just step aside. Halo is king in MS’s eyes.