Halo Is The Biggest Platform Exclusive, Says Microsoft

halo 4 xboxnew

Halo 4 will be released this Christmas and according to Microsoft, when it comes to platform exclusives, the franchise is at the top of the bunch, and that “nothing is bigger than Halo.”

That’s what global marketing director for Xbox Steve Beinner told MCV, adding that the decision to bring back Master Chief into the game “is huge”.

“Honestly, there’s not many franchises that have done what Halo has. There’s not many that have broken through and sold that much. You named two of them, GTA and Call of Duty. But if you look at platform exclusives, nothing is bigger than Halo,” he said.

The game’s Producer Kiki Wolfkill chimed in, saying inclusion of Master Chief is “a strong focal point to the fourth installment of the series.”

“Halo has missed Master Chief a little bit,” he said. “And that’s not to take anything away from the games that were off the main line. But we’ve built so much equity in Chief and really such a strong icon in Chief, that I do think people missed a little bit not being able to see what he was doing next.”

So step aside, Uncharted, Gears of War, Metal Gear Solid, Super Mario – just step aside. Halo is king in MS’s eyes.

Thanks, VG247.

You Might Also Like


  • Facebook
  • Twitter
  • Myspace
  • Google Buzz
  • Reddit
  • Stumnleupon
  • Delicious
  • Digg
  • Technorati
Author: Ernice Gilbert View all posts by
Ernice Gilbert here. Founder and Editor-In-Chief of Gamesthirst. Thanks for stopping by, make yourself at home!

3 Comments on "Halo Is The Biggest Platform Exclusive, Says Microsoft"

  1. Ghost250 March 12, 2012 at 8:43 am -

    im pretty sure mario craps all over halo when it comes to biggest platform exclusive. i mean lets be honest how many mario series are there. Super Mario Bros, Super Mario (Galaxy, 64, Sunshine, World), Super Mario Land, Mario Kart, Mario Party, the multiple sports mario games. like come on microsoft get your head out your culo.

  2. Ernice Gilbert March 12, 2012 at 8:55 am -

    Nothing beats Mario. I’ve yet to see that day….

  3. nick March 13, 2012 at 4:38 am -

    this is EXACTLY whats wrong with this generaton!
    best franchise is decided by how many copies it sold.
    not how good the games are, how many fans the series has, how well they were reviewed.
    nope all thats irrelevant, all there worried about is who brings in the most dough.
    sigh, why cant all developers be like david cage?
    as he said in that interview with IGN last week were not in it for the money.
    out of the thousands of developers out there how many do you think would say that?
    then out of those 10 which ones truly mean it?
    i understand they have to get paid, but theres a big difference between covering bills plus making a healthy profit, and being greedy!
    developers need to learn if you try push the industry forward and do something amazingly different then it will do well.
    heavy rain for instance sold really well!
    especially for a new IP, from a unheard of developer, and a game that was in development for 6 years!
    plus lets be honest $ony did not exactly market the hell out of it!
    i miss the good old days where developers were in this to tell a story, to get a idea out of their head.
    not as a quick route to the millionaire club!

Leave A Response

You must be logged in to post a comment.