It’s proclaimed as the biggest Gears of War title yet, and come September 20th, Gears of War 3 will go on sale worldwide, and developer Epic Games are looking to break all records they’ve managed in the past by selling six million copies of the game.
When asked by Industry Gamers what was the sales goal the company’d set for the game, Cliff Bleszinski said: “Definitely over 6 million, obviously.”
“But deep down, just to be perfectly candid and honest, I would die if we hit 10 – that would be phenomenal. But I can only pray and hope. It’s up to the gamers to vote with their wallets.”
Between Gears 1 and 2, the franchise has sold 12 million units, almost splitting the sales in half between the first and second game, but Bleszinski is confident the game’s new and improved multiplayer will help them move sell more copies.
“We also wanted to deliver a game that has enough stuff so people don’t see it as a campaign rental. So you have Beast Mode, you have Horde mode, great versus multiplayer, a great campaign… hard to deny it. So we want a $60 day one game that people want to keep forever,” he said.
Adding: “Those two are going head to head in November, and we have a good month and a half before then and I’m hoping if we get enough of that installed base of people who are hooked on our system of ribbons and unlockables and achievement points, gamers will be like, ‘Damnit, no, I have to buy either Call of Duty or Battlefield, cause I’m keeping Gears.’ That’s what we’re hoping for.”
“If you come out in September, then you actually have a chance of several holiday bumps,” he continued.
“You get September, you get Black Friday, then you get all the money the kids get after Christmas they spend with their gift cards on the games; so sometimes you get a double, or triple bump. We just want to make sure enough people get their hands on it and their eyes on it to see that this is a great game. It’s really polished up amazingly online, so they’ll hopefully stick with it.”