Apple Becomes Most Valuable Brand In The World, Google Falls To 2nd

I remember when Apple was just sitting there…I do. It was in the early 2000s, and then the iPhone got introduced. I also remember watching CNBC when the revolutionary device launched, the company’s worth sat at around $32 per stock, but once the phone launched, it immediately shot up, instantly raising the company’s value. It was the beginning of Apple’s rise, and now, Steve Jobs and the gang has managed to nurture Apple into the most valuable brand in the 21st century, beating back Google to second most valuable.

That’s according to a report from BrandZ 2011 rankings by Millward Brown. The firm’s now valued at $153.3 billion, and Google at $111.5 billion as the search engine’s value dropped by two per cent.

Meanwhile, IBM stands at third, and McDonald’s fourth. Elsewhere, our favorite social network site, Facebook, is still afar off at 35, valued at $19.1 billion.

“It’s clear that every single Apple employee, from Steve Jobs and Tim Cook to the summer interns, see protecting and nurturing that brand as a top priority,” said Millward CEO Eileen Campbell.

“Tablet computing also drove value growth not just for Apple, but also for the providers who support yet another networked device.”

Thanks, Eurogamer.