Shop at GT Store

Posts Tagged ‘pr firm’

2K Games Fires The Redner Group After It Lashed Press Over Negative Duke Nukem Forever Reviews

by Ernice Gilbert on June 15th, 2011, under Hot, industry news, News

Duke Nukem Forever hasn’t been the recipient of good reviews. In fact, the reviews have been so harsh that the PR firm responsible for the game’s marketing, The Redner Group, acted out of emotion and lashed out on the press, saying things like ‘it’ll be reviewing who gets reviews moving forward’, and even calling said reviews “venom filled”. It’s gotten real bad and 2K Games decided to fire the firm.