Windows veteran Julie Larson-Green has been confirmed as boss of Xbox as part of a major restructuring ongoing as Microsoft.
Larsen-Green, who’s been at the company for 20 years, with her most significant project being Windows 8, will lead the new Devices and Studios Engineering Group, and will look after all hardware development and supply chain for all Microsoft devices, including the Xbox consoles.
Larson-Green is now responsible for all Microsoft’s studios experiences, including games, music, video and other entertainment.
Don Mattrick, now the CEO of struggling Zynga, previously held Larsen-Green’s new role, but left the company in what is believed to have been a planned move that was hurried in the wake of Xbox One’s disastrous reveal.
The idea behind the restructuring according to Microsoft CEO Steve Ballmer, is to unify the company around devices and services, and to operate in “unity”.
Ballmer made clear his intentions via email to employees of the Redmond, Washington-based company earlier today.
Together, we have created great products and great success, but we all want more. That means a strategy to deliver a family of devices and services that best enable people for the activities they value most and the enterprise extensions and services that are most valuable to business.
A new structure to bring these to market faster. Stronger centralised services so we can be more efficient and effective. Priority focus areas, short and long term. New characteristics of how we work together.
In other words, better execution and innovation through strategy and goal and discipline and engineering coherence.
One Microsoft all the time.
Ballmer ended his email with motivational lingo: “let’s go”.