Tuesday, September 2, 2014
Facebook To Rebrand Oculus Rift With Facebook Logo And Interface

Facebook To Rebrand Oculus Rift With Facebook Logo And Interface

According to the New York Times, citing a person involved in the deal who was not allowed to speak publicly because he was not authorized by either company, Facebook will redesign Oculus Rift Hardware and rebrand it with Facebook’s logo and interface.

This will be uncomfortable news for the gaming community, as it’s already extremely skeptical of Facebook’s plans for the company.

Meanwhile, the creator of Minecraft, Markus Persson, known as “Notch” to many, has said that he’s ended talks to develop a version of the popular game for Ocolus Rift, citing doubts in Facebook’s intentions. Saying that, “Facebook creeps me out.”

Facebook announced its acquisition of Oculus Rift for $2 billion on cash and stock last night, a move that’s left many a people confused, including various analysts firms.

James McQuivey, an analyst with Forrester Research, questioned Facebook’s strategy in buying Oculus, because he does not believe virtual reality has compelling applications beyond gaming.

“The fit is so poor,” he said. “You could easily have done some kind of partnership.”

And Brian Blau, an analyst with the research firm Gartner who worked in virtual reality over two decades ago, said that back then, “Virtual reality had hip, hype and hope.” He added, “Unfortunately the story is still the same today.”

About Ernice Gilbert

Ernice Gilbert here. Founder and Editor-In-Chief of Gamesthirst. Thanks for stopping by, make yourself at home!
  • Wolf1888

    Can’t wait to play Farmville with my Oculus Rift! Haha, nah, actually I hope Facebook has better plans for the device, as I don’t think anybody is interested in a virtual reality social media. I also think that the only reason for VR to exist is for gaming, and maybe watching movies, too.

    At least we’ll have an other choice with Sony’s Morpheus, in case Facebookus Rift fails.

  • ernicegilbert

    Hmm, very curious about this acquisition, to be honest. Not sure about Facebook intentions, but the company is indeed rich which would allow Oculus to spread it wings and fly, so to speak. But again, it’s a game of wait-and-see these days.

    Stunning news, this.

  • Wolf1888

    Yeah, I just hope they don’t kill the thing, though…

  • ernicegilbert

    Indeed! Interesting times ahead!