Games Thirst – Amazing Life
Sony’s video on how to loan or gift your games to your friends is closing in on 13 million views on YouTube, and that’s without counting the many times it’s been featured on websites, social media and other internet avenues.
It’s turned into Sony’s biggest PS4 advertisement thus far, and it came unexpectedly, as Sony Worldwide Studios boss Shuhei Yoshida said it was a spur of the moment thing.
