Games Thirst – Amazing Life
All of last week and over the weekend, Sony’s new console, the PS4, has been dominating positive mind share and has taken over the sales charts of Amazon and leads by high margins over its competitor at retailers like GameStop. It’s a result of the ruckus and successful press conference Sony held at E3 for the console, where it announced that the machine won’t block used games from working, won’t block you from lending as many friends you want your physical copies of games, and the console won’t require an internet connection to work, or play offline games. Compared to its competitor, these confirmations make PS4 look extremely valuable and friendly to a generation that’s seen its consumer rights insulted by major firms, and let’s not forget the console’s price, coming in at $399, $100 less than Xbox One’s $499 price.
Even now PS4 dominates Amazon’s bestsellers list with three SKUs in the top ten, followed by PS4 games and DualShock 4.
Meanwhile at GameStop, Sony’s latest console has been on incessant high-demand, with some shops reporting margins as high as 8-1 against Xbox One. It’s also rumored that because PS4 aligns best with GameStop’s interests, the mega games retailer has ordered its employees to highlight PS4 over Xbox One. It’s a rumor, but one that makes a lot of sense since, if Xbox One becomes successful, GameStop’s bottom line will be halved, an occurrence that would be detrimental to the company’s survival.
Either ways, it’s been a huge week for Sony, and it’s hard to see the momentum shifting anytime soon.
