Sunday, September 14, 2014
Cliff Bleszinski: Used Games And Rentals Must Die To Sustain Triple A Budgets

Cliff Bleszinski: Used Games And Rentals Must Die To Sustain Triple A Budgets

Cliff Bleszinski, the Gears of War designer and former Epic Games developer has always been vocally against the used games market, but this time he’s taken things up a few notches, stating that used games and game rentals must be a thing of the past if triple A budgets are to be sustained… There’s so much wrong with Bleszinski’s logic that it makes you wonder what the hell kind of world he lives in.

“You cannot have game and marketing budgets this high while also having used and rental games existing. The numbers do NOT work people,” said Bleszinski on twitter. Adding, “If you can afford high speed internet and you can’t get it where you live direct your rage at who is responsible for pipe blocking you.”

The guy then took a dig a Sony, (Gears of War, his most popular game, has been exclusive to Microsoft’s consoles), basically accusing the firm of lying to consumers.

“I’d bet Sony has some similar stuff up their sleeves they’re just playing on the internet outrage for free PR. You’re all being played!” he concluded.

Now, may I?

What does a great game has to do with swelling development costs? Did anyone ask that games achieve photorealism to be enjoyed? This scapegoating attitude that these industry execs have birthed must die. It is NOT the used games and rentals market that’s causing your games not to sell, it’s because your games a rubbish.

Also, why should game development be so expensive? Isn’t it a business these companies run? Well, if a model isn’t working, that is spending “AAA” money on certain games, and said games are not bringing in enough cash, then lower the development costs that’s brought on by graphics whoring and focus on gameplay and the less expensive aspects game development.

Look at Minecraft, the game isn’t based on visuals at all, an indie title, yet still it’s the bestselling game on Xbox Live! It’s also been a PC stalwart for years.

In fact let’s look at Call of Duty. It’s the biggest game of this generation in terms of sales, yet still compared to its wannabe competitors, COD visuals are usually lacking. Have any of the competitors been able to even come close in sales? No! Call of Duty generates billions of dollars annually for Activision, using an engine that’s as old as they get, and on a manageable budget, Infinity Ward and Treyarch have been able to pump out hit after hit. That’s because they focus on gameplay and core experience of the gamer.

Even Call of Duty: Ghosts is using an upgraded version of the old Quake engine, and you should expect another year of massive profits for Activision.

So maybe Clifford, your budgets need to be contained, an maybe you need to stay in retirement, because your anti-consumer stance comes off as arrogant.

About Ernice Gilbert

Ernice Gilbert here. Founder and Editor-In-Chief of Gamesthirst. Thanks for stopping by, make yourself at home!