Tens of thousands of tweets have been sent to various Sony executives imploring them to steer clear of DRM in PS4 that blocks gamers from selling their used games, and so far the campaign has been very successful, with multiple Sony executives responding to the tweets with, not confirmation, but comforting words, to say the least.
@totalbiscuit imho it’s working pretty well, much better than a few letters would. We’re seeing the message loudly, and it’s immediate.
— Adam Boyes (@amboyes) May 27, 2013
@totalbiscuit @foryourpetedodd hearing from sites is one thing, but hearing it directly from the gamers themselves is powerful & humbling
— Adam Boyes (@amboyes) May 27, 2013
The campaign which started on NeoGAF has taken a life of its own, and virtually every major website wrote stories about the phenomenon. We’ve already done our part, but it’s always good to keep the pressure on.