Friday, August 29, 2014
Jack Tretton On Microsoft’s DRM 180: “It’s Better Late Than Never”

Jack Tretton On Microsoft’s DRM 180: “It’s Better Late Than Never”

Sony trampled Microsoft at E3 like an unfortunate shopper on Black Friday morning, forcing the gargantuan company to hastily change its stance on its always-online and used games policies. But why not earlier? Well, according to Sony US boss Jack Tretton, “it’s better late than never”.

That’s what Tretton said while speaking to IGN’s Greg Miller in a recent interview on Up at Noon, adding that as a company, Sony spent over five years listening to consumers to find out exactly what they wanted from PS4.

Tretton also discussed price, making known that the company had set in stone how much it would sell the console for long before E3, adding that for a multi-billion dollar firm like Sony, these things aren’t done on the whim.

“You don’t know how you’re going to be positioned against your competition, and you can’t spend a lot of time being an armchair quarterback. You’ve got to execute that vision, and we felt good about it regardless of where our competition came in.” Tretton said, “And I think lower is better than high. We learned that with PlayStation 3.”

He added: “A multi-billion, publicly traded corporation? Those decisions were made months and months and months in advance.”

About Ernice Gilbert

Ernice Gilbert here. Founder and Editor-In-Chief of Gamesthirst. Thanks for stopping by, make yourself at home!