Saturday, August 30, 2014
Why Hasn’t Anyone Copied Borderlands?

Why Hasn’t Anyone Copied Borderlands?

“We’re in an industry where people do nothing but steal from each other,” says Gearbox boss Randy Pitchford, speaking to Gamasutra. So he wonders why hasn’t anyone stolen ideas from his extremely popular gamer, Borderlands.

“I’m actually astonished that we’re about to launch a sequel and no one’s stole it from us,” he continued. “The formula’s right there. No one’s stolen it yet. That’s weird.”

“Not that I want anyone to steal it, or I’m challenging people to steal it,” he continued.

Pitchford said it was a difficult time for them when the first game was being promoted, because on one hand you must scream as loud as possible to get recognition for the game, then a new IP. But in tandem you must be careful as the formula was new and exciting, and could easily be stolen by another studio. That, however, hasn’t happened.

“When talking about Borderlands 1, it was really confusing, because on one hand we gotta scream from the highest mountain to get attention because it’s a new IP. On the other hand, it’s like, ‘Shit, we don’t want to tell people our secret because then they’re all gonna copy it because it’s so good.’”

Borderlands 2 comes out in September for PS3, Xbox 360 and PC. Gearbox wouldn’t mind a PS Vita version.

About Ernice Gilbert

Ernice Gilbert here. Founder and Editor-In-Chief of Gamesthirst. Thanks for stopping by, make yourself at home!
  • nick

    because its unique, different!
    and that, sadly, has become illegal in this industry!
    borderlands is just 1 game, and if i remember right it sold well but not so well that everyone would jump on the bandwagon like they have military shooters.
    theres too much creativity in there too, allot of developers these days could not imagine a freaking flower for crying out loud!
    its just to imaginative, creative and, well, fun to fit in todays humourless, empty, stern, german, suit, society!

  • benzo

    Borderlands is a melding of several different genres,and at this time in the gaming industry, people are afraid to take chances. And who could blame them! For every minecraft there are a few Amalurs.

  • Ernice Gilbert

    Borderlands sold about 6 million units, Gearbox says.


  • Ernice Gilbert

    @Benzo: good point!

  • nick

    thats exactly what i said.
    its too unique and different, thats why no one has tried to copy it yet.
    it sold well, but not BF well!
    why release a game that may sell 6M units when you can sell a game that will sell double, or triple that!?
    that is exactly the problems, publishers have it in their thick skulls that if they copy franchises that sell well they will be successful.
    just because ferrari can sell a car for 500000 bucks does not mean ford can!

  • foxton

    “being unique is illegal in this industry”

  • foxton

    and i bet a ford GT would sell for that much!!