Thursday, September 19, 2013
Rumor Water: Wii U To Cost $300 At Retail

Rumor Water: Wii U To Cost $300 At Retail

According to a rumor over at Forget The Box, citing anonymous sources, Nintendo’s upcoming Wii U will be sold for $300 at retail, however the total cost to developer the console borders around $180, which means Nintendo won’t be bleeding money at launch.

“Cutting production costs to maximize profits is Nintendo’s main concern with the Wii U,” said the source to the site.

“They are cutting costs in the Wii U’s hardware to build back confidence in investors. Nintendo wants investors to view Wii U as a less risky proposition.”

The source also said that Nintendo deliberately chose a cheap GPU and CPU only as powerful as current gen to keep costs low, and will instead focus on DLC, video content and digital distribution amongst other things to drive revenue. All this in an effort to calm investor concerns on what they deem a risky move by the longtime game company.

“Nintendo got a bargain price on the custom GPU and CPU that the Wii U uses. There is a bigger focus on downloadable content, applications, video content, digital distribution, and services to create a stream of revenue.”

About Ernice Gilbert

Ernice Gilbert here. Founder and Editor-In-Chief of Gamesthirst. Thanks for stopping by, make yourself at home!
  • nick

    wouldent be surprised.
    its suppose to have a november 18 release date too.
    i certainly wont be buying it if these are true!
    i just cant understand how a company can release hardware in 2012 that makes 2006 hardware look futuristic!
    i know its ninty but for the love of god come on!
    i really thought they would of learned their lesson with the N64!
    they have always been tight a$$es holding back technology and that is why so many exclusives back then went elsewhere!
    i really thought they would of learned their lesson from that and tried to be more “with the times!”.
    i guess i thought wrong.
    ninty will always be the company that tries to sell you a betamax player as a ipod!

  • http://www.gamesthirst.com Ernice Gilbert

    Yep, because they keep selling quardrillions!

  • nick

    they dont keep selling quadrillions, only the wii sold really well for them and that was only because of MC!
    the wiiu does not have any gimmick like that which will help it sell well.
    yea its got the tablet controller but i really cant see that being enough for people to buy it over a more capable ps3 or 360!

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