Apple Will Takeover If Next-Gen Consoles Aren’t “Bleeding Edge” – Epic Games


Epic Games VP Mark Rein has said if Microsoft and Sony don’t step up their game with PS4 and Xbox 360 by building the consoles with “bleeding edge” technology, Apple will beat them.

“Don’t worry. We are absolutely every day [pushing platform holders],” Rein told CVG. “This is why we did Samaritan and why we’re doing a really high-end demo in the room here. We really are pushing these guys, because if they don’t, Apple will go right past them.”

He added: “We really like the big screen, home console experience and we really like iPad gaming. We like all these gaming experiences and we don’t think consumers want them to go away.

The only way they’re going to go away is if they don’t stay true to what they are. The console gaming experience is about delivering something that’s way out past the bleeding edge and subsidising it through the software royalty model – just like Apple does with the phones. It’s not that much different.”

Rein continued pressing his point, adding that consoles must standout as top tier, or else get lost in the wave of innovation that’s taking place now.

“That’s the console gaming model, and if you don’t do that – if you don’t stretch just far enough, you don’t just have enough of a difference to make people want to take the leap with you… it all falls down.

Now, I don’t think that’s going to happen – I think the console guys are going to blow us all away. But as you say, we’re on them.

There’s no end in sight for what we can do with unlimited technology. So we’re always going to be pushing and I’m sure we’ll be pushing for more than is possible to give. But yes, we feel that’s kind of our duty. That’s what Epic is here for.

Not everybody in the games business is going to use our technology and that’s OK. But if we can help the games business as a whole then we help the people that use our technology, we help ourselves, we help consumers.

So for us that’s something that we work very, very hard on. That’s something that I’m personally involved in. [Epic founder] Tim Sweeney is really the guy at the front of the ship, but I’m rowing right behind him. We’re constantly contacting these guys and constantly pushing them.”

Is Rein right? Share your thoughts.

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Author: Ernice Gilbert View all posts by
Ernice Gilbert here. Founder and Editor-In-Chief of Gamesthirst. Thanks for stopping by, make yourself at home!

7 Comments on "Apple Will Takeover If Next-Gen Consoles Aren’t “Bleeding Edge” – Epic Games"

  1. benzo March 8, 2012 at 10:24 am -

    Screw that!!! Apple will not take over…nobody can afford to spend $500 a yr on a new console. iPad 4 coming March 2013…every yr they change two or three things and the “sheep” flock to drop all that money EVERY FREAKING YEAR!!! To me Apple is f**kin the consumer and laughing all the way to the bank.

  2. nick March 9, 2012 at 3:31 am -

    of course they will!
    in some ways actually, already are……

  3. Ernice Gilbert March 9, 2012 at 6:15 am -

    Hmm, and in some ways they’ll never.

  4. Ghost250 March 9, 2012 at 6:31 am -

    apple will never and could never. that would by like saying apple is gonna take over the tv industry which will never happen. who would want to buy a console every year. not me

  5. Ernice Gilbert March 9, 2012 at 6:37 am -

    “who would want to buy a console every year? not me” – that’s the sentiment I carry as well.

  6. nick March 9, 2012 at 10:45 am -

    you wont need to.
    tablets and phones are replaced so frequently because of their size and battery life.
    you would not be able to release cutting edge tech in those like you could consoles so your forced to go with something a little less ambitious, thus the requirement to change so quickly.
    quad cores for instance, they have been in consoles since 06!
    but tablets and phones are just starting to have them now.
    at a much, much lower clock too!

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