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The Industry’s Biggest Problem Is “Negative Gamers”, Says Treyarch’s Community Manager

by Ernice Gilbert on February 2nd, 2011, under Hot, News, Treyarch

The gaming industry is far from where it used to be in terms of being recognized as a legit venue of entertainment, and also in terms of innovation. We still have ways to go on both fronts, mind you, but according to Treyarch’s community manager Josh Olin, the industry’s biggest problem is the “negative gamer”.

That’s what the man said while speaking to NowGamer, he said: “Too many developers who try new things are getting burned by “pundits” and angry entitled fans who look to be contrarian, sometimes simply for the sake of being contrarian.”

Adding: “The only thing this attitude aims to achieve is stunt that creativity and innovation even further, which is something that no rational gamer looking to be entertained would want to do.”

According to Olin, the “social culture” of gaming is moving in a “negative direction”, adding “More and more gamers seem to forget what this industry is all about. It’s a creative industry – the most creative form of entertainment in existence.”

Thanks VG247.


  1. Wed, 2nd Feb 2011 at 1:26 pm

    This is coming from a guy who makes one of the most unoriginal games out there. Why not take COD and do something crazy with it. It will still sell, because it is COD, and you get to express yourself. Also, I guess he is talking about people taking old franchises and changing them, but people fall in love with those franchises and do not want them to change.

  2. Wed, 2nd Feb 2011 at 1:56 pm

    Agreed. He shouldn’t have said this, as I think it’s actually the opposite. Those gamers he speaks of are actually the ones forcing change.

  3. Thu, 3rd Feb 2011 at 1:35 am

    oh please, the industries biggest problem is idiots like this!
    they release a broken game, expect us to pay a arm and a leg for it, expect us to pay a arm and a leg for the DLC when its a broken mess like this?
    antivision should be banned from making video games!!!!!!!!!!!!!!

  4. Thu, 3rd Feb 2011 at 6:11 am

    He should have never said that.

  5. Thu, 3rd Feb 2011 at 8:38 am

    cant believe this guy has not been fired yet!
    if i said something like that at my job id be fired so fast my head would spin!

  6. Thu, 3rd Feb 2011 at 9:01 am

    Yeah, but you know firms…Besides give him a chance……He needs to eat.

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