When such a clear warning is coming from one of the fathers of U.K. gaming, Ian Livingstone, all should take heed. The man’s actually one of the founders of gaming in the United Kingdom, and he sees online gaming as one of the key ingredients to success in the near future. According to him, instead of discussing the pros and cons of the phenomena, all one should do is take a look at the numbers because they don’t lie.
“Clearly no one can afford to ignore online,” the legend contends. “Some people say that by 2013 revenues from network sales will surpass those of packaged goods at retail. All publishers and content owners need to get their online strategy in place sooner rather than later.”
Adding: “You can’t afford to ignore the new platforms. There’s iPhone, on Facebook there’s Zynga with 250 million players. Then 12 million World of Warcraft players. These are big numbers and you’ve got to be in that space.”
Thanks, Industry Gamers.
![[Pic]](http://youareincontrol.is/wp-content/uploads/2010/08/I_Livingstone1.jpg){kind=link}
get it sorted and in place yea obviously, these things take a while and can take forever to work out all the kinks.
everyone should be offering a digital choice, but than everyone should be offering a retail choice too.
choice is everything, that way if people are too lazy to go outside, or are vampires they can download.
everyone else who is not scared of the sun can go buy a game from a store.
Good point.