Sony’s PS4 marketing campaign biggest yet for the console family

“Most ambitious launch campaign in PlayStation’s history.”

Sony is going big with the marketing campaign behind PlayStation 4, as SCE UK marketing director Murray Pannell said to MCV.

“This will be our largest, most ambitious launch campaign in PlayStation’s history. We can’t wait to get PS4′s in people’s hands so they can experience the excitement for themselves.”

TV, cinema, outdoor, print and digital ads are enlisted to make you buy Sony’s next-gen console, which launches next week in North America and November 29 in Europe.