Friday, August 29, 2014
Sony’s PS4 marketing campaign biggest yet for the console family

Sony’s PS4 marketing campaign biggest yet for the console family

“Most ambitious launch campaign in PlayStation’s history.”

Sony is going big with the marketing campaign behind PlayStation 4, as SCE UK marketing director Murray Pannell said to MCV.

“This will be our largest, most ambitious launch campaign in PlayStation’s history. We can’t wait to get PS4′s in people’s hands so they can experience the excitement for themselves.”

TV, cinema, outdoor, print and digital ads are enlisted to make you buy Sony’s next-gen console, which launches next week in North America and November 29 in Europe.

About Christos Chatzisavvas

Senior Editor. Your go-to man for everything you need, from games to Games Thirst; I'm always here to help. Gaming lover, web developer going for HND and Bachelor, founder and developer at Underground Journey. When I'm not under the faint light of a PC monitor or TV playing games, I try to lead a life as exciting as I can. Follow me on Twitter @CrashOkami, or Facebook.