Call Of Duty: Ghosts Sales Weak Because Of Next-Gen Transition

Call Of Duty: Ghosts Sales Weak Because Of Next-Gen Transition

Call of Duty: Ghosts preorder numbers are trending lower than its predecessors because gamers haven’t made up their minds if they’ll be buying the game on next-gen consoles, or on current generation machine.

According to Eric Hirshberg, CEO of Activision Publishing, Call of Duty: Ghosts preorders are ”well below the record-setting pace set by Call of Duty: Black Ops II last year”.

“Our quantitative consumer research indicates that hesitation amongst past club pre-orders is primarily due to not knowing which platform they will be playing on, which is natural at this time in the console transition,” he added.

There’s still good news for Call of Duty: Ghosts, however, as Hirshberg made known that the upcoming game from Infinity Ward ”pre-orders are over double those of Call of Duty: Black Ops, which is the last time we launched a new sub-brand for the franchise”.

Hirshberg also revealed that they’ve set in place the most robust advertising campaign for the game, one that’s once more dubbed “the best Call of Duty ever”.

About Ernice Gilbert

Ernice Gilbert here. Founder and Editor-In-Chief of Gamesthirst. Thanks for stopping by, make yourself at home!
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