Thursday, September 11, 2014
EA On Sim City: We Learned Our Lesson

EA On Sim City: We Learned Our Lesson

So far we are ahead of forecast with more than 1.6 million units currently sold through to consumers. The digital story is particularly strong – nearly 50 percent of those sales were high-margin digital downloads. The key takeaway here: SimCity is a highly resilient, global franchise with a long service life in front of it. But we learned our lesson and are now building better processes to anticipate and service demand. This won’t happen again.

And now you’re quenched.  Via EA Investors Call transcript.

About Ernice Gilbert

Ernice Gilbert here. Founder and Editor-In-Chief of Gamesthirst. Thanks for stopping by, make yourself at home!