EA is convinced that Battlefield 3 took a “significant” bite out of the Call of Duty pie, adding that, “we did what we said we’d do with Battlefield. Battlefield 3 took very significant share from the leading competitor, on its way to being one of the biggest selling titles in EA history,” according to Chief Executive Officer and Executive Director John Riccitiello.Peter Moore, Chief Operating Officer chimed in:
Our Battlefield brand has been pushing the edge of online combat for 10 years, and along the way assembling a huge community with tremendous expectations. As we predicted, Battlefield 3 took market share last year, and more importantly, millions of players are still online, deeply engaged in this game.
EA also revealed that Battlefield 3 premium added 3.5 million subscribers, and raked in $15o million in revenue through the March, 2013 quarter.