Tuesday, June 18, 2013
Consumers Don’t Think 3D Is Important At This Time, Sony Finds

Consumers Don’t Think 3D Is Important At This Time, Sony Finds

Posted by: Ernice Gilbert October 2, 2012 in News, PS3, Sony 2 Comments

Sony, the sole company that was heavily supporting 3D in videogames has now concluded gamers don’t really care about the tech.

Speaking to Eurogamer, Sony Computer Entertainment UK boss Fergal Gara said that although it’s a capability the company has, and is able to implement at any time, the tide now is low, however 3D might make a comeback in the future.

Consumers decide how relevant it is. It’s fair to say consumers have decided it’s not hugely important at this time.

It’s a capability we’ve got. It may have a bigger life a little further down the line. It’s great we can do it. It doesn’t seem to be the most powerful USP at the moment, so you’ve seen us shift our effort onto fresh new exciting IP. I’m certainly really pleased to see the strength of that as we look into next year. We’ve seen a resurgence really with the strength of the output from the studio network.

Gara believes wearing glasses is the main reason why 3D didn’t catch on.

That’s just a fact. I haven’t read detailed research on it, but the glasses will certainly be a big part of the hassle factor. I also think there’s a bit of a difference between the highly focused viewing and the more casual viewing. In the home people tune in and tune out a bit, and doing that with glasses on and glancing at your tablet or pausing for a bit, compared to the cinema experience which is a solely focused experience, you know there is a difference emerging there.

Why didn’t you get into 3D?

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About Ernice Gilbert

Ernice Gilbert here. Founder and Editor-In-Chief of Gamesthirst. Thanks for stopping by, make yourself at home!
  • benzo

    DUH!!!!!!!!!

  • nick

    its got nothing to do with glasses, 3D has not catched on simply because its not worth the hassle!
    it ruins the graphics makes everything look really dark like your wearing 20 pairs of sunglasses!
    ruins the frame rate, cuts allot of on screen effects, spoils AA, removes motion blur and smoothing techniques, lowers the resolution, negative, negative, negative, negative, negative.
    and for what?
    a slight added sense of depth which your eyes adapt to in 10 minutes so you no longer notice it.
    and such poor pop out you cant notice it at all!
    thats why 3D has not caught on, your paying for a 5 star meal cooked by gordon ramsy but am getting beef fried beans cooked by a bum!
    if im going to sacrifice things they have to be worth sacrificing.
    im not going to say hey heres 100 dollars in trade for your 5 dollar note.
    they have to be equal, or better, but sadly 3D ATM is not, its sacrificing a 100 dollar bill for a 5 dollar bill.

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