Apple, a company that not too long ago, before the age of iPod and iPhone, was just ‘doing well’, but today the firm is valued at $623 billion, making it the most valuable company the world has ever known.
The latest valuation topples Microsoft’s 1999 value of $620 billion.
So the question is asked, why is Apple so successful? Many would say the company is experiencing a mammoth growth period which has seen its value jump a dramatic $400 billion at the turn of the year, mainly on the sales of iPhone and iPad devices, and impending growth of said devices.