Nintendo Reports Its First Loss In Company History


Since its inception on September 23, 1889, Nintendo has never seen an operating loss… until today. The firm’s reported its first ever loss, blaming the results on sluggish Wii sales, poor 3DS roll out, and a strong Yen.

Nintendo saw an operating loss of US $455.9 million for the 2011 financial year.

“What went wrong was that sales of the 3DS didn’t take off as we expected,” Nintendo President Satoru Iwata said (via Bloomberg). “The stronger yen against the euro was also another reason.”

At the moment, Nintendo 3DS is being sold below cost due to a hefty price cut, however come later this financial year, the portable console will cease to be sold below cost, so expect the firm to start printing money all over again. This was just a recess, right, Mario?

Nintendo’s expecting an operating profit upwards of $429 million for its 2012 financial year.


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Author: Ernice Gilbert View all posts by
Ernice Gilbert here. Founder and Editor-In-Chief of Gamesthirst. Thanks for stopping by, make yourself at home!

10 Comments on "Nintendo Reports Its First Loss In Company History"

  1. foxton April 26, 2012 at 10:31 am -

    ha ha, now i know it feels like Mario has been around forever, but come on Ernice i think we both no it wasnt 1889!! lol

  2. Ghost250 April 26, 2012 at 10:42 am -

    dude nintendo in general has been aroung since 1889, thats a fact.

  3. Ghost250 April 26, 2012 at 10:44 am -

    maybe now they’ll actually appeal to the gamer that built their company….. the hardcore gamer. instead of trying to make a quick buck with all this gimmick bullcrap they keep putting out.

  4. foxton April 26, 2012 at 11:00 am -

    wow i stand corrected, apologies ok so the company as we no it now hasnt been around for that long then lol

  5. Ernice Gilbert April 26, 2012 at 11:06 am -

    @Foxton: This.

  6. narwall14 April 26, 2012 at 2:44 pm -

    (hahahahaha now how does it feel to get prison raped nintendo? lol) this is what i would have said if i didn’t have a heart but since i do i will just say no gaming company is untouchable

  7. nick April 27, 2012 at 6:33 am -

    i always said the wii was a fad and would die off!!
    took longer then what i expected, but it died off all right!
    and this is EXACTLY why ninty cant afford to release the wiiu so far behind the competition tech wise.
    if the wii was a HD system it still would be selling really well!
    everyones sold their wii because there sick of rubbing sand in there eyes!
    a friend of mines a massive ninty fanboy hes had every single ninty product ever released, and NOTHING more!
    even he sold his wii last year and bought a ps3 because he was sick of playing games in SD, and not having a online community.
    ninty need the wiiu to be as up to date as possible, they cant afford it to be as powerful as the ps3 and 360, let alone LESS powerful like all the recent rumours are saying.
    next gen systems will be out a year after the wiiu releases so ninty need to try make the wiiu as close to those as possible.
    if it cant beat the ps3 and 360 how the hell is it going to beat their successors?

  8. foxton April 27, 2012 at 6:57 am -

    79million wii sports
    32million wii mario kart
    30million wii sports resprts
    29 million wii play
    25million wii super mario bros
    23 million wii fit

    That is one hell of a “fad”

  9. nick April 27, 2012 at 11:52 am -

    dude, you need to go check the definition of the word fad!

  10. Ghost250 April 27, 2012 at 2:05 pm -

    dude most of those games were bundled with the wii system, those aren’t real sales figures

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