Thursday, September 4, 2014
EA Believes Battlefield 3 Has Taken Share From Call Of Duty

EA Believes Battlefield 3 Has Taken Share From Call Of Duty

Although the numbers sing a totally different song with Call of Duty: Modern Warfare 3 breaking all sales records set before it, EA COO Peter Moore believes Battlefield 3 has taken share from Activision’s mega franchise.

“I’m not sure that we didn’t steal any share,” Moore told Industry Gamers when asked about the record-breaking numbers Modern Warfare 3 put up. “To your point, it’s early days and we’re only a month in – we feel very good about it. Two entities have benefited from Call of Duty and Battlefield being on the market: gamers and the industry (retailers and people who rely on the ability to sell big blockbuster games).

Together we’ve grown the genre enormously. 10 million sold through and 5 million sold through doesn’t come out of nowhere – if we haven’t gained share, that means in the first week we’ve added 5 million new FPS gamers.”

He added: “I think when the dust fully settles, maybe when we’re looking at this at the end of our fiscal year (March 31, 2012) we’ll do an analysis and I think we will have taken share. I don’t think there’s any doubt about that, unless everything BF3 sells is just incremental.”

Is he right, and if so, were you one of the converts? I’m sure many gamers simply bought both games, and with the recent numbers showing an increase in Modern Warfare 3 sales a full month after its launch, I’m not sure Moore is correct. Nonetheless both games are selling extremely well and gamers seems to be really enjoying them. To me, that’s all that matters.

About Ernice Gilbert

Ernice Gilbert here. Founder and Editor-In-Chief of Gamesthirst. Thanks for stopping by, make yourself at home!
  • nick

    taken share, gained share 2 totally different things!
    all they have done is managed to line there pocket a little, and further prove only military shooters can bring in big numbers!
    like we needed that, any more shooters and were all going to be enlisting in the army!

  • Ernice Gilbert

    Yeah. LOL…War preparation.

  • CaribbeanCLANK

    Those fools at EA need to shut the hell up.

  • foxton

    2 of my mates opted for BF3 rather than buy mw3 so maybe they have taken a share :)
    I dont no why they are so bothered on trying to take a hit on MW3, rather than hailing their latest relaease a sucess and shifing 5 million copies.
    I have to admit tho that BF3 is one hell of a game……….

  • Ernice Gilbert

    Agreed with Clank, there… These execs need to let the games do all the talking…