Mention the company Activision and most gamers picture in their minds Kotick sipping on whine while contemplating ways to grab money from gamers. But the company’s head of developer relations, Dan Winters, begs to differ, admitting that the perception of the publisher being the “warm and cuddly Activision; the scrappy, loveable number two,” disappeared when the merger with Blizzard combined with the phenomenal success of the Call of Duty franchise catapulted the publisher to the number one spot.
Winters spoke his mind to GamesIndustry.biz. He said:
“We went from being a very successful company, number two before the merger – in fact in terms of the market share perspective we were teetering on the number one – and then we went to delivering 25 million copies of Call of Duty to consumers at a time when we had Blizzard expanding on the World of Warcraft front. There’s a greater responsibility for a broader audience now.
That doesn’t mean that we’ve changed our perspective at all. We have the same sensibility and we’re still the same small town folks that we were before, just with a lot more work to do.”
As for how the culture of Blizzard and Activision came together cohesively, Winters said Blizzard taught them how to keep a community of gamers together.
“With Blizzcon, things like that, it’s all about community and being part of that special club. We learned a lot from those guys. I’d like to think that there’s a good collaboration on both sides of the coin, but I’ve gotta tell you, those guys are really wicked smart. Any time we get a chance to go over and pick their brain on anything, we certainly take advantage of that.”