EEDAR surveys have found a not too surprising metric after extensive survey on the mobile games market. The firm says more than half of the mobile crowed consist of women gamers.
The survey also revealed that of the 60 percent who play on mobile devices, 63% play multiplayer or social games.
Men gamers tend to be a bit more insular when comes to mobile gaming, with only 52 percent owning up to playing social and multiplayer mobile titles. EEDAR says that’s why women tend to influence the social and mobile space more than men, because they send out more requests, hence making a title more visible.
“What we are finding is tapping into that female client is more important than ever before. It really is changing the face of gaming,” EEDAR’s Jesse Divnich said.
Because of these results, the company Zynga, which is making a hostile push into the mobile and social spaces, value women more than it does men.
“What has changed with these new touch-screen devices is that it has made [games] much more accessible to everybody,” senior vice president Travis Boatman said.
“Women gravitate to games that were designed for the [mobile] platform because they are much more intuitive to them,” he added.
Big Fish, another mobile-focused developer is also eyeing that lucrative market of women gamers.
“You would think Texas Hold ‘Em would skew male,” CEO Paul Thelen said. “But we are seeing 65% of the revenue coming from females.
If you are building for mobile and you want to scale to the broadest possible audience of purchasers, you do need to absolutely focus on the female.”
EEDAR surveyed 2,491 active mobile gamers between 15 and 64 years of age in harvesting this data.